Google AdWords For Bloggers To Gain Traffic By Advertising

As a website owner or blogger, you can earn much with Google AdWords  by doing bit of spend for your ads. It is now clear that there is a difference between the types of visitor to a website  “browsing traffic” or visitors that may have found a website in a search engines natural result, behave differently to traffic that comes directly from Google AdWords or “pay per click traffic”. Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. A Google AdWords auction is a tool that Google uses to determine the cost per click(CPC) amount that is required of an advertiser to pay when users click their ads.

Google AdWords is the leader in the PPC for a reason. They offer direct visibility for your ads. They also offer complete responsibility. AdWords is totally clear and easy to understand, making it really user friendly. Flexible budgeting makes AdWords reachable to everyone. It gives businesses of all sizes the ability to customize their PPC campaign to fit within their particular marketing budget. Google AdWords also has excellent analytical support. A number of tools are provided by Google such as Google Analytics which can be used to decide upon the keywords to be used in the website content. It’s a well known fact that Google has over 65% of the internet’s market share, and AdWords allows businesses of all sizes to tap into that market. So, the average cost for AdWords PPC varies, depending on the competition, industry and keywords involved. The average click could be as low as $0.50 , or go up as high as $80 every time someone clicks on your advertisement.

You can increase traffic of your blog or site. When viewers click on those ads you pay to google. Google does everything. Google AdWords is Google's main advertising product and main source of income. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. (Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes)

You can advertise on Google by registering their company with a Google AdWords account with the objective of gaining more customers. When you advertise with AdWords, you should make a choice for “keywords”, that are related to your blogger or website and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google. When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer.

Remember that your ads are always separate from the search results themselves. You cannot influence the search results, or adjust the way your own site appears in the natural search results. However, you can target your ads to appear only in certain locations or in certain languages, so it is easier to reach just the right audience for your products or services. There are other ad format options besides text, such as display ads, mobile ads and local business ads. You can also choose to show your ads on Google’s Display Network partner sites. When people browse the web, your ads will appear on relevant sites that match your products or services.