Milan’s New Home for Design Culture: Axor DURINIQUINDICI

New Axor Showroom DURINIQUINDICI 

Axor has a new address in Milan: since October 24, 2013 Milan’s Via Durini 15 is the Italian home of the designer brand.Designed by the architect Ferruccio Laviani, DURINIQUINDICI celebrates bath and living room design in its most ambitious form. Next to the elegant, minimalistic style of Italian furniture manufacturer Porro, Axor showcases versatility, innovation and quality “Made in Germany”. With their similar approach to design, both brands have set up a showroom that merges complementary living spaces.

Axor's bling Aladin's cave of showers

“With DURINIQUINDICI we are now present in one of the most important design centers in the world; this allows us inspiring dialogues with our international clientele and a design-oriented public”, explains Philippe Grohe, Head of Axor. “Our visitors can not only expect an homage to water and design, but also the merging of living and bathing spaces. Functional spaces, such as bathrooms, are shifting towards more emotional retreats in which people can re-discover themselves – this is something we want to inspire our visitors with”, Philippe Grohe adds.

Working tap demonstration area

DURINIQUINDICI: more than a showroom – a new living philosophy

The showroom is a permanent display in which Axor presents inspirations for the bathroom as a living space on the lower level of the two-story building. A highlight of the opening phase is the presentation of the most recent Axor WaterDream – a visionary concept – done in collaboration with the Swedish design trio Front Design and the Japanese design studio Nendo. In the near future Axor will present inspiring ambiences and remarkable solutions with its iconic designer bathroom collections (e.g. Axor Starck, Axor Citterio, Axor Uno) and its newest products (e.g. Axor LampShower designed by Nendo) here. In order to get a feeling for the performance level and quality of the products, a large fountain provides visitors with a haptic water design and product experience.

Sofia Lagerkvist and Anna Lindgren from Front with their WaterDream creation 

The upper level of DURINIQUINDICI is dedicated to the elegance of Porro’s contemporary furniture creations. Additionally, both brands show a selection of their designer pieces in combination, thus providing a source of inspiration for those who share their contemporary living philosophy based on the mergence of living spaces. Whether it is the living room or the bathroom, DURINIQUINDICI offers architects, interior designers, and design afficionados the solutions and inspirations they need to create the living spaces of tomorrow.

Philippe Grohe and the Nendo LampShower WaterDream creation

Axor, the designer brand of Hansgrohe SE, successfully realises “Designer Visions for Your Bathroom". In cooperation with Axor, leading architects, interior and product designers develop

their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, AntonioCitterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.

Lisa Melvin presents The Designer Knowledge to Richard Grohe

Photos Copyright Alessandro Lercara for Axor / Hansgrohe SE