Get your ad on the map....literally

Posted by Jeremy Wood, Advertising Product Specialist

Australian advertisers and users alike know that AdWords ads are a great way to find relevant information. But sometimes you wonder where the businesses that you see advertising online are actually located. Well, we’ve just announced a new ad format in Australia - the local business ad - which ties targeted ads into Google Maps.

Google Maps is a key information source for Australians when shopping locally for products and services. With local business ads, Australian businesses can promote location-based products and services to users at the precise moment when they seek information.



Users searching for your products or services will be able to clearly see how close they are from your business' physical location. In addition to your ad text, you can also include a phone number or add an image of your company logo or one of the products you carry. Whether it’s a hotel or flowers, art galleries or rugby league jerseys, you can get key information about your business in front of potential customers as they browse or shop locally online.

If your business has multiple locations, you can promote them all within the same Ad Group or campaign using the same keyword lists -- your ads will appear whenever someone is searching for those keywords near any one of your locations.

You can learn more about Local Business Ads here.