Agency newsletter launched

Posted by Guy Gibbs, Head of Agency Relations

Google has a growing Agency team in Australia that is focused on growing online advertising in conjunction with Australia's advertising agencies. Online advertising is a dynamic, growing and very competitive sector and we're excited to be part of it.

This week, Google launched the first edition of our Australian and NZ Agency Newsletter.

The newsletter will be a fortnightly update of all things Google, which we hope will keep agencies informed about new product launches, new policies and Google advertising solutions in general. Comments or suggestions can be sent through to us here.

Some of the other things we help out agencies with include:

• providing in-depth training;
• helping agencies with client pitches;
• providing technical tools and support;
• market and industry education; and
• GAP accreditation.

The tools that we provide give agencies more insight into their clients' campaigns which ultimately benefits agencies, their clients and helps Internet users get more relevant and useful advertisements.

Agencies are a huge part of Google's business and we hope that the newsletter will help strengthen our ties with them and continue to build our mutually beneficial relationship.