Jamie Oliver

After perusing Jamie Oliver's cookbook for a bit, I decided to check out his website and to my delight found his amazing line of well-packaged food products and kitchen accessories. (the packaging has been chattered about in the blogsphere recently here, here, here and here... etc. well deserved attention wouldn't you agree?) The packaging and branding is done by Pearlfisher and illustrated by one of my favorite typographic illustrators Marion Deuchars (previously posted here) and the kitchen products are designed by Phil Longstaff and shakers by Lincoln Rivers and Alex Muspratt-Williams. I did not realize how expansive Jamie's empire really is, until now -- he even recently launched his own magazine called Jamie in Dec. 08. This is also an interesting current article just published about his views on the recession. I hope his product become more readily available in the U.S. soon.

ps. Has anyone used his Flavour Shaker? It looks intriguing.