Unleashing creativity through AWARD School

I'm excited we announced a partnership with Google and AWARD School. Google is the new principal sponsor of AWARD School Australia and New Zealand, a 12 week course which teaches copywriters and art directors how to create big advertising ideas.

At Google, we're great believers in the power of technology to empower creativity. There's fantastic creative talent in Australia and New Zealand and the opportunities for this community on the web are vast. I'm delighted to work with AWARD School which has such a long history of nurturing the generation of creative ideas.

Back in August this year, we started exploring what happens when technology meets creativity at Creative Sandbox in Sydney. We're seeing agencies like 303 Group push the boundaries of creativity to deliver awesome results for Harley Davidson on YouTube recently.

I look forward to seeing what the next generation of creative talent in Australia and New Zealand surprises us with.

AWARD School applications open in January 2010. To register and for further information visit www.awardonline.com


Posted by Guy Gibbs, Head of Agency Relations