Toyota offers big discounts on the Prius
Toyota offered some incentives on the Prius in February and March and were awarded for their efforts with record sales. The Prius even hit ...
Press Release follows:
In February and March, Toyota offered mild financing and lease incentives on Prius, resulting in robust sales increases of 86.8 percent and 133.2 percent respectively, over the previous year, both all-time records.
With combined sales of 169,797 units in 2006, and 57,162 units through the first quarter of 2007, the Toyota Prius, Camry Hybrid and Highlander Hybrid are the industry’s three top-selling hybrid models. In calendar year 2007, combined sales of Toyota and Lexus hybrids will exceed a quarter million units.
Effective April 3, 2007, Prius customers will receive discounts on available factory-installed option packages, except the base and Package #1 (HE) models.
Discounts on pricing for factory-installed option packages range from $600 to $2,000. Each package in the program offers safety features such as Vehicle Stability Control (VSC), backup camera, Smart Key system and audio system with MP3 capability and auxiliary port.
Packages for Touring Edition are comprised of HID headlamps, backup camera, Smart Key system, JBL® Premium sound system with nine speakers, MP3 connectivity, Bluetooth®, VSC, security alarm, HomeLink®, navigation system, and leather steering wheel and seats.
Discounted MSRP for factory-installed option packages are outlined in charts below:
| Factory-installed Options | New MSRP | Discount |
| Package #1 (HE) | Package Discontinued, Limited Supply Available | ----- |
| Package #2 (HG) | $575 | $600 |
| Package #3 (HI) | $2,105 | $600 |
| Package #4 (HK) | $2,580 | $800 |
| Package #5 (NL) | $3,280 | $2,000 |
| Package #6 (NW) | $4,550 | $2,000 |
| Touring Edition | New MSRP | Discount |
| Package #5 (NM) | $2,905 | $1,750 |
| Package #6 (NR) | $4,175 | $1,750 |
The base MSRP for the Toyota 2007 Prius is $22,175 and the Touring Edition Prius MSRP starts at $23,070.
