July's top gainers

Posted by Rafe Petkovic, Google Business Solutions Team

The top gaining Google Australia searches in July included everything from underwear to skiing to US sailors stopping over in Sydney for one night only…

Interest in Australian fashion came alive in July. Alex Perry's dresses won him a spot in the top fifteen. At the other end of the skin-covering scale, what better place to look for underwear than on Google? Australians BRIEFly searched for them via local brand Aussiebum, famous for their cheeky range of men's underwear!

Australians love their sport - there's no denying that. So it didn't come as a shock that Google users desperately wanted live AFL scores or that the results of the Wimbledon tennis tournament were a high priority, perhaps they just wanted to see if it had stopped raining there! Now we can't forget about NRL: West Tiger's player Benji Marshall made his comeback from a shoulder injury.

Impatient Harry Potter followers wanted to get in on the Harry Potter leak and find the answer to the question that everyone wants to know; who will die?

Actor/singer and overall teen sensation Ashley Tisdale proved herself worthy of her inclusion in Teen People's 25 hottest stars under 25, by coming in as the fifth top gaining query on Google Australia.

From teeny boppers to rock. My Chemical Romance guitarist Frank Iero played his way into people's hearts with a mixture of punk attitude, black eyeliner and musical talent of course!

Gossip lovers found Deborah Hutton's relationship with former Hockeyroo player Danni Roche fascinating. The USS Kittyhawk's impending arrival to Sydney's shores raised the eyebrows of many others, bringing with it more then 7000 sailors.

Boys and their toys; Transformers 2007 have won back the hearts of many with the release of the new blockbuster hit movie based on the children's toys and cartoons. Those who didn't want to watch the movies, chose to watch their investments instead, with the stockmarket another top gaining query.

With the Sydney Opera House on the shortlist to be a new wonder of the world, Australians searched on Google to find the original Seven Wonders of the World. In other history news, many Australians searched for details of the anniversary of the the French Revolution (Bastille Day).

And with ski season upon us, Jindabyne accommodation was of interest for skiing enthusiasts.

For breaking news and obscure information alike, people around the world search on Google. What follows is a summary of Google Zeitgeist results for the top gainers on Google.com.au in the month of July.

For more information, visit the Google Zeitgeist and Google Trends.

Top gainers for July:

1. Seven Wonders of the World
2. Danni Roche
3. Stockmarket
4. Live AFL scores
5. Ashley Tisdale
6. Bastille day
7. Aussiebum
8. Transformers 2007
9. USS Kittyhawk
10. Harry Potter leak
11. Frank Iero
12. Wimbledon
13. Alex Perry
14. Benji Marshall
15. Jindabyne accommodation