Intelligent Design by Vanessa Brady
Article taken from Revealed Design Home Interiors 2014 . Design Thinking is my concept of the thought process from a viewpoint of those who...
https://iskablogs.blogspot.com/2013/12/intelligent-design-by-vanessa-brady.html
Article taken from Revealed Design Home Interiors 2014.
Design Thinking is my concept of the thought process from a viewpoint of those who will use the space rather than those who build it or decorate it.
Interior Design has little to do with interior decoration which is often misunderstood. The latter is the art of display of decorative items. Interior design is a thought process for those who live, work and relax inside a building, plane, boat etc. and how the occupants move around within that space safely and comfortably. Therefore a designer must not only have the skill for space planning but also be cognisant of legislation for the buildings use, building protective orders, weight restraints in product specification and building regulations for example when positioning vents, water and waste supply, electrical sockets and switches etc. Sometimes two correctly specified products in the wrong position create an illegal installation.
Pretty is not design, pretty is the final adornment of an intelligent and thoughtful plan process. So I call it ‘intelligent design’. I am also aware that without budget restriction we can all create beautiful interiors. Creating one on a tight budget is where a good designer really excels and adds value, it’s a bigger challenge. It is important for the reputation of a product or brand manufacturer that the specifying ‘design professional’ has the measured and tested knowledge. Failure to correctly specify a product fit-for-purpose and performance means even the best performing product installed in the wrong project will not work properly. This often damages a brands reputation. End-users will not consider the bad performance of a product as being the wrong model for the task, they simply see a branded product with a good reputation under-performing and make their own conclusions.
Therefore allowing anyone to simply apply a badge marked ‘interior designer’ to a project allows that individual or firm an opportunity to damage not only your reputation but the industry at large. I resent that as I’m badged to the same negativity by an industry wide bad reputation. I promote standards across the board of interiors, that naturally includes learning and teaching in performance and conduct, but particularly advice. It is the advice a designer sells that is the only measure of competence value a client understands. It is therefore imperative that competence is also of a measured independent standard.
Again, until 2011 the British interior design profession did not have a standard to test the knowledge of a practicing design professional. SBID identified this gap and signed an agreement in 2011 with the twenty year old National Council Interior Design Qualification (NCIDQ) based in Washington DC, USA. The NCIDQ with SBID has been preparing to convert its two day test certification for relevance to the British market, it is currently being translated at British test centres. This qualification is expected to be released in 2014/5 and I am delighted to say that SBID will be representing the NCIDQ competence test to ensure it is fit for British standards and relevance for all interior designers (both with and without a university degree). Later in association with SBID the test will be rolled out across Europe.
www.vanessa-brady.com
www.sbid.org
Design Thinking is my concept of the thought process from a viewpoint of those who will use the space rather than those who build it or decorate it.
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| Design by Vanessa Brady |
Pretty is not design, pretty is the final adornment of an intelligent and thoughtful plan process. So I call it ‘intelligent design’. I am also aware that without budget restriction we can all create beautiful interiors. Creating one on a tight budget is where a good designer really excels and adds value, it’s a bigger challenge. It is important for the reputation of a product or brand manufacturer that the specifying ‘design professional’ has the measured and tested knowledge. Failure to correctly specify a product fit-for-purpose and performance means even the best performing product installed in the wrong project will not work properly. This often damages a brands reputation. End-users will not consider the bad performance of a product as being the wrong model for the task, they simply see a branded product with a good reputation under-performing and make their own conclusions.
Therefore allowing anyone to simply apply a badge marked ‘interior designer’ to a project allows that individual or firm an opportunity to damage not only your reputation but the industry at large. I resent that as I’m badged to the same negativity by an industry wide bad reputation. I promote standards across the board of interiors, that naturally includes learning and teaching in performance and conduct, but particularly advice. It is the advice a designer sells that is the only measure of competence value a client understands. It is therefore imperative that competence is also of a measured independent standard.
Again, until 2011 the British interior design profession did not have a standard to test the knowledge of a practicing design professional. SBID identified this gap and signed an agreement in 2011 with the twenty year old National Council Interior Design Qualification (NCIDQ) based in Washington DC, USA. The NCIDQ with SBID has been preparing to convert its two day test certification for relevance to the British market, it is currently being translated at British test centres. This qualification is expected to be released in 2014/5 and I am delighted to say that SBID will be representing the NCIDQ competence test to ensure it is fit for British standards and relevance for all interior designers (both with and without a university degree). Later in association with SBID the test will be rolled out across Europe.
www.vanessa-brady.com
www.sbid.org
