A Shift Towards Custom Application Development

Editor's Note: With the launch of the Google Apps Marketplace in March 2010, many members of our Authorized Reseller Program are taking full and immediate advantage of the benefits the Marketplace provides – new apps for their customers and a new channel for resellers to sell their own customized apps to Google Apps users. We asked Julia Rivard, VP-Communications for Canadian-based SheepdogInc.ca, to talk about her experiences as a Google Apps reseller and now a vendor within the Google Apps Marketplace.

SheepDogInc.ca, founded by Shawn Wilkie and Brandon Kolybaba, recognized early on the strengths and functionality associated with the Google Apps suite of communication and collaboration tools. In 2007, we began working with Google to become an authorized Google Apps reseller, allowing our team to bring Google Apps migration expertise to organizations in Canada and across North America. Based in Halifax, Nova Scotia, our team has migrated many organizations which were formerly utilizing a mishmash of tools to the unified, cloud computing platform created by Google Apps.

SheepDogInc.ca's position as an authorized Google Apps reseller accelerated our move towards custom application development in the cloud. The launch of the Google Apps Marketplace enabled us to create applications in the cloud specifically catered towards the needs expressed by our clients. For example, our team developed an application on Google App Engine for the 2009 World Canoe Championship that delivered race results to millions of global followers as well as a medal counting application for the Canadian Olympic Committee that delivered updates to Olympic athletes on their mobile devices at the 2010 Vancouver Olympics. Focused on enhancing and improving existing business processes, SheepDogInc.ca recently launched our custom application, gTrax in the Marketplace.

gTrax

gTrax is a time tracking business tool that enables employees to track their work, facilitates intuitive reporting functionality, and integrates the user's Google Calender with the time-tracking application.

The application is aimed at organizations looking for a simple and user-friendly process of drilling down and analyzing time management and internal activities, and helps identify and allocate internal resources to projects which facilitates accurate time budgeting. Complete integration with Google Calender means that gTrax utilizes entries from the employee's calender thereby reducing the need for repeat data entry and decreasing the overhead associated with other time-tracking systems.

The developers at SheepDogInc.ca have been working tirelessly to develop a user-friendly mobile interface for gTrax. The app is now fully accessible on both the Android and iPhone platforms allowing users to conveniently access gTrax from their mobile device. Since all data is securely stored in the Google cloud, it is accessible anytime and anywhere.

Our relationship with Google as an authorized reseller has allowed us to deploy the Google Apps suite in numerous organizations across North America and the addition of the Google Apps Marketplace has created new and exciting opportunities for SheepDogInc.ca. With our development team focused on creating applications on Google App Engine, we now build both fully customized apps for specific client's business needs, as well as packaged apps for a larger audience of users through the Marketplace.

Posted by Pat Spears, Google Apps Reseller Team