Bike Like a New Yorker

Mac and I talked a few days ago about how rad it would be, and how we wished more cities (including resort towns) banded together to have more bike share systems like Paris. Rather timely to our conversation I came across this hip New York City ad campaign designed by Mother New York about the BikeNYC.org initiative (see the rest of the designs -- they are really funny)! Do you have or use a bike system near you? What do you think about this concept? Maybe it works better in some places better than others?

// photo from Mother New York via Iain Claridge

*ps. I am still humbled by all that happened on 9/11, what a day to remember, to remember the heroes.