JAC Heyue A30

The Japanese have already finished it, the Koreans are around halfway, and the Chinese are trying to start it. The last decades saw lots of Eastern automakers following what seems to be a “magical path”, that converts them from unknown, low-selling brands to worldwide hits. The simple concept of finding some way to stand out in the crowd, at any subject, is as easy to define as hard to accomplish: the car releases around the world are increasing so much that to the Chinese prosper in nowadays it’s almost a Herculean task.

If you haven’t lived in Japan, how old are your first memories of cars from Honda or Toyota? Those brands started to sell outside their side of the world only around the 1970s, focusing in United States and Europe to take advantage of the oil crisis: the North-Americans, specially, were forced to quit their “eight-cylinder engines and sixteen-feet length” in order to drive less-consuming cars. But the worldwide success came with the high-performance cars, starting in the 1980s. Cars like Honda NSX, Mazda RX-7, Mitsubishi Eclipse, Subaru Impreza and Toyota Supra dazzled the sports car enthusiasts with huge technology working to extract unimaginable power from small engines. The typical Eastern aggressive design also had big participation at spicing up those brands’ reputation, which until then came only from the urban efficiency of Civic, 323, Lancer, Legacy and Corolla, for example. After that, the 2000s were surprised with the Koreans, specially from Hyundai and Kia: Sonata and Soul presented a style boldness never seen at their showroom. Their technology was invested focusing at the sophistication, to gradually update the entire line using a very attractive visual identity outside and lots of technology inside, in order to make their cars step up among the public’s impression.

In nowadays those Japanese brands already have a solid reputation of high quality and excellence in both performance and mechanical resistance, while the Koreans have already finished their first wave of new cars, and now invest at the maintenance of this excellent phase. Now the surprise comes from China, because the unbelievable market growth is stimulate the local brands to also take part of this, instead of letting the Europeans and North-Americans take their homeland’s customers. However, these automakers are still defeating the first part of the “magical path”: since they haven’t found their “thing” yet, they still have to follow what the other brands present. That’s why those cars always try to deliver high trim levels at low prices, for example. And that’s why there were so many cases of style imitation in the last years, from small “inspirations” to ridiculous copies. In nowadays, some of the Chinese cars have effectively evolved from that phase, specially regional projects such as the new VW Bora, although others insist on the wrong way. JAC now wants to participate among the most recent compact sedans, whose focus goes to much bigger internal space, cutting-edge technology and an attractive design.

This category is very successful in the emergent markets, but it will be hard to hide the fact that Heyue A30’s rear is very, very similar to Ford Fiesta’s. Design questions apart, though, there’s no denial that JAC’s new sedan is an up-to-date project. It features the most recent design trends and a size that gives it the showroom spot between Tongyue and Heyue’s sedan versions. There aren’t many official pictures of this car, but it’s already possible to see that it’ll compensate the bigger price with many equipments: the stylish interior uses two colors combined with items such as digital air-conditioner, touchscreen to the entertainment center and multifunctional steering wheel. This car will be sold with a 118-hp 1.5 which uses manual transmission with five speeds or a CVT one. Besides that, the big trunk is only one more reason to have big expectations of seeing A30 in other countries, such as Brazil and India.