Apple officially confirms Beats Audio Purchase - US$3.2 Billion as Apple gears up for Subscription Streaming and improved Headphones

“It's
about music. Music is something that is really important to culture. It's
important to everyone in the world. Everyone loves music. Apple has been
involved in music since Day 1. ... This is about us continuing to invest in
music. At the end of the day, it's not about what Apple is doing today, or what
Beats is doing today. It's about what we can do together”



Apple SVP of Internet