Lads Mags and Education: September Zeitgeist

Posted by Mel-Ann Chan, AdSense Team

[Zoo mag] came in as the top gaining search term on Google Australia in September. The website (which is also a weekly men’s magazine) claims to showcase “sex, sport and stupidity from around the web” – no wonder it was so popular! Those after a dose of more cerebral news looked up the [Herald Sun] and tuned into [2UE] radio.

The new television show [Summer Heights] High was a favourite for many in September. Chris Lilley’s creation features the antics of Ja’mie, Jonah and Mr G, in a “typical” Australian school. Another popular show in September was SBS’s [Mythbusters], the show that uses science to test myths about everyday life, often with unpredictable and hysterical outcomes.

Amongst all the stress of end of year 12 exams, many teenagers from Sydney have been considering the [University of Western Sydney] as a possible university selection, with some even trying for [scholarships].

Footy is always important in Australia, so it was no surprise that many people wanted to know more about the [Manly] team that made it to the NRL final. Swimming fans checked out what retired world champion [Ian Thorpe] was up to.

Out of water and onto the track, those with a need for speed checked out the latest [sports cars] online, while gamers built up the hype for the latest release of the strategic war game from Xbox 360, [Halo Wars].

Some people may not have been too happy in their jobs, and needed some inspiration on writing a [resignation letter]. What better thing to do after resigning than go on a holiday? [New Caledonia] was a popular option, with its unique blend of French and Asian culture.

Victorians looked forward to celebrating the fifth birthday of [Federation Square] and the nuclear disaster in [Chernobyl] from 1986 was remembered.

For breaking news and obscure information alike, people around the world search on Google. What follows is a summary of Google Zeitgeist results for the top gainers on Google.com.au in the month of September.

For more information, visit the Google Zeitgeist and Google Trends.

September's top gainers:

1. Zoo mag
2. University of Western Sydney
3. New Caledonia
4. 2UE
5. Herald Sun
6. Resignation letter
7. Federation Square
8. Ian Thorpe
9. Chernobyl
10. Manly
11. Scholarships
12. Mythbusters
13. Sports cars
14. Summer Heights
15. Halo Wars