Effective video optimization techniques

Effective video optimization techniques

 Video SEO is the process of making videos on your site accessible and readable by the search engine spiders. This has become more important due to universal search in Google which display videos on their search results. Due to the limitation of text for the search engine spiders to figure out what your video is about they have to rely on the title and alt attributes that are in your video as well as citations from external sites. You could also optimize this by using your Webmaster tools and tell Google what your videos are all about. hope this helps.

These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “searchability” of their videos.

1. Optimize with keywords. Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in: File name Title Tags URL Link text Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.

2. Distribute videos on video-sharing sites. In addition to posting videos on your own site, video-sharing sites are effective tools for gaining visibility and additional links. Remember these few points to maximize results: Don’t forget that videos hosted on YouTube and other video-sharing sites should be optimized for keywords YouTube channel pages — and those of other video-sharing sites — should be optimized, as well Use a video distribution service like TubeMogul to deploy your videos to the top sharing sites

3. Implement a linking strategy. Video is judged by the same linking standards as all other forms of digital content. So building both internal and external links is crucial for video SEO. Ideas for a linking strategy include: Cross-linking to other videos Linking to videos from relevant web pages Linking to videos in blog posts Tweeting the video Linking to videos from social media pages Bookmarking the video

4. Encourage viewers to share your videos. First thing is first — if you want users to share your videos, you must create content worth sharing. If your video isn’t interesting, relevant, entertaining or informative, users aren’t likely to share it, let alone view it. From there: Allow and encourage users to comment on the video Make it easy for users to share your video on You Tube, Twitter, Facebook and MySpace Offer video content in multiple formats so users can choose the one that best suited to their platform and connectivity speed

5. Re-purpose your videos. As with text content, the more optimized video, the better. Get creative in order to re-purpose videos across the web: Embed videos in blog posts Break up long videos and create multiple shorter ones Use transcriptions of videos to create blog posts or content for web pages Take screen shots from videos and post them to Flickr and other image-sharing sites Turn offline content, such as training videos or videos of a conference keynote speech, into optimized digital assets for your website