Gorenje competition to appear on over 1m Ecover bottles

In its first ever promotion of its kind in the UK, Slovenian appliance manufacturer Gorenje has joined forces with cleaning products brand Ecover to offer consumers the chance to win a RK60359 Retro fridge-freezer in their choice of colour. 

The competition will be marketed on over 1m bottles of Ecover products, across 12 lines and three categories, including fabric conditioner and washing-up liquid.

Available at all the multiple retail outlets where 'natural' cleaning product Ecover is sold, including Waitrose, Sainsbury's and Tesco, as well as independent shops, the competition is expected to be seen in over 30,000 stores and will be supported by leaflets at Ecover events.

Lauren Abbott, Gorenje’s marketing manager, said: “This is the first time Gorenje has carried out such a promotion in the UK and we are very proud to have achieved this with our partner Ecover. 

"This relationship gives us the opportunity to tell even more people about our efficient, high-quality products and also spread the word about the importance of living an eco-friendly lifestyle. The promotion gives Gorenje visibility in a huge number of supermarkets nationwide, and we believe it will be a superb way to raise brand awareness.”