IT in Latin America

INFORMATION INDEPTH NEWSLETTERS Executive Strategy Monthly Edition February 2009

SPECIAL REPORT IT in Latin America Latin America will be the focus of the enterprise IT world when Oracle OpenWorld arrives in Sao Paolo in early March 2009. Brazil's rapid expansion, even in the face of global economic malaise, continues to drive IT investment in the region. As Oracle Executive Vice President Luiz Meisler points out, not only have these countries prospered over the past decade, but they have a longer history of facing (and addressing) market volatility and uncertainty. This special report will give you the background you need to see how IT magnified success in Latin America, a snapshot of the state of IT in the region, and the information you need to join other IT leaders at Oracle OpenWorld Sao Paolo. Podcast: Oracle in Latin America In advance of Oracle OpenWorld Latin America, Profit Online speaks with Oracle Executive Vice President Luiz Meisler about the upcoming show, the state of the Latin American economy, and how information technology continues to push innovation in the region's emerging economies. Restaurantes Toks Orders IT to Go Rather than installing and maintaining its core applications in-house, Mexico City-based Toks opted for an on-demand solution that tapped into IT resources maintained hundreds of miles away at Oracle's data center in Austin, Texas. 3M Mexico Uses CRM On Demand to Gain Efficiency, Better Information Maintaining a good grasp on customer and business connections requires 3M Mexico to do much more than follow a paper trail of yellow squares. Plus, find out what's in store at Oracle OpenWorld Latin America NEWS Obama Names Valley Tech Leaders John Doerr, Charles Phillips to Economic Recovery Board President Barack Obama named celebrated venture capitalist John Doerr and Oracle President Charles E. Phillips to his new 16-member Economic Recovery Advisory Board that will, as the president put it, "enlist voices ... from beyond the Washington echo chamber." More... Midsize Businesses Prepare for Slowing Economy—and New Opportunities Business leaders who meet challenges with shrewdness and pragmatism (not to mention long-term optimism) may spot a silver lining. Judy Hodges, IDC's research manager for the small and medium business sector, describes how enterprise software can help companies seize and sustain a competitive edge. More... Oracle CFO Summit Showcases Strategies for Capitalizing on the Economic Downturn Although the world's economies may be in for a protracted downturn, savvy companies will continue to invest in strategic IT and business-process optimization projects to give themselves a competitive advantage when better times return. More... How Siebel CRM 8.1.1 Drives Cost Savings, Boosts Customer Loyalty The second major release of Siebel CRM includes an end-to-end customer loyalty solution and expanded, industry-specific customer self-service, even as it drives down costs with increased support for open standards. More... Lessons in Leadership While Oracle's success is rooted in innovation and change, no one has ever tinkered with the company's vision: to deliver complete, open, and integrated product solutions that meet customers' needs. More... OPINION Change Is Possible: How Can You and Your Team Become More Honest and Effective? Dr. Lisa Lahey, co-author of Immunity to Change, knows change is difficult. She and partner Robert Kegan have spent their whole professional lives studying individuals, teams, and organizations, uncovering why we so often fail to change our behavior—even when it's in our best interests. She tells Profit readers how to identify what's really holding you back. More... PODCAST Protecting Your Databases Against Cyber-Espionage (MP3) "The best place to start is putting the sensitive information in a secure, managed, and controlled environment, such as a database. The database is there to not only serve the data but also protect it." Hear more about protecting your data from David Knox, author of the Oracle Database Security book. More... TECH DIVE Transparent Data Encryption: Experience from the Trenches One user's experience implementing Oracle TDE reveals some helpful advice about the best approach to encrypting existing data. More... EVENTS COLLABORATE 09 May 3-7 Join your peers in Orlando, Florida, for the premiere user group conference for gaining greater value from your Oracle investments. More...

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