Cambridge Group, LSAT Logic, and Budweiser's Drinkability (PDF)
4 years ago, Anheuser-Busch (the good people who make Budweiser and Bud Light) launched a marketing campaign called "Drinkability."...
https://iskablogs.blogspot.com/2010/05/cambridge-group-lsat-logic-and.html
4 years ago, Anheuser-Busch (the good people who make Budweiser and Bud Light) launched a marketing campaign called "Drinkability." This was based on the recommendation of The Cambridge Group, a management consulting firm.A potential problem: The Cambridge Group is not a marketing firm. Management consulting firms generally focus on compiling reports, performing detailed analysis, and making