Cambridge Group, LSAT Logic, and Budweiser's Drinkability (PDF)

4 years ago, Anheuser-Busch (the good people who make Budweiser and Bud Light) launched a marketing campaign called "Drinkability."...

4 years ago, Anheuser-Busch (the good people who make Budweiser and Bud Light) launched a marketing campaign called "Drinkability." This was based on the recommendation of The Cambridge Group, a management consulting firm.A potential problem: The Cambridge Group is not a marketing firm. Management consulting firms generally focus on compiling reports, performing detailed analysis, and making

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