New courses added to the AdWords Online Classroom

Since we launched the AdWords Online Classroom in Australia in May, we’ve seen hundreds of small- and medium-business take advantage of these free tutorials to improve their knowledge of online advertising. Whether you’re interested in how to choose the best keywords for your campaigns, how to write the most effective ads, or how to use our advanced analytics and conversion products, there’s something for everyone.

We’ve added several new courses in the last couple of weeks in response to advertiser feedback.

• Go beyond search: Advertisers looking to promote their business online beyond search advertising should take a look at our tutorials on mobile advertising and the Google Display Network.

• Monitor and improve ad performance: A trio of tutorials can help advertisers understand their advertising’s performance, identify new opportunities to find more customers, and adjust their bidding strategies to get the best return on their advertising investment.

As always, there’s absolutely no cost to sign up, and you can watch the tutorials at any time that it suits your diary. We’ve kept the courses bite-size, usually less than 20 minutes long, to fit with your busy schedule. All you'll need to sign-up is the email address you use to log into AdWords and your 10-digit Customer ID, which you can find at the top-right of your account.

Take this important next step to grow your business today and visit the AdWords Online Classroom.

Posted by Richard Flanagan, Google Australia AdWords