Toyota Prius lost its major market share
Green Car Congress posted its monthly sales report for January. I posted similar hybrid sales numbers at the beginning of February, althou...
https://iskablogs.blogspot.com/2006/02/toyota-prius-lost-its-major-market-share.html
Green Car Congress posted its monthly sales report for January. I posted similar hybrid sales numbers at the beginning of February, although I could never track down the number of Ford/Mercury sales. After reading Mike's post, I had a few questions. Why so late? And where did you get the numbers on your Ford and Mercury numbers? But that's not what this post is about.
I just noticed the Toyota Prius has only 48.2% of the hybrid market. It's the first time the Prius has lost its majority share. So, where did the percentages go? Well, to Toyota, basically. Although the Honda Civic jumped up to capture 19.9% of the buying market, the Accord fell drastically to 2.2%, leaving Honda's share fairly steady at 22.5%. The Ford Escape/Mercury Mariner fell a couple of points to 5.7%.
The Lexus 400h held fairly steady at 9.3%, but the Toyota Highlander grabbed 14.3%, a five and a half percent jump upwards. And so, the Toyota Prius lost its share to its sister the Highlander.
The Toyota Prius losing its majority market share is still a significant event. It shows just how much the hybrid choices have grown. In 2004, there were only three choices if you wanted a hybrid. Now there are eight, with several more on the way.
The total number of hybrids being sold has grown at a phenomenal rate. In January, 2004 4252 units were sold. Now in January 2006, 15868 units were sold. That's over 300% increase in hybrid sales in just two years. But the hybrid market is no longer being dominated by just one car. It's no longer a Prius (hybrid) world.
I just noticed the Toyota Prius has only 48.2% of the hybrid market. It's the first time the Prius has lost its majority share. So, where did the percentages go? Well, to Toyota, basically. Although the Honda Civic jumped up to capture 19.9% of the buying market, the Accord fell drastically to 2.2%, leaving Honda's share fairly steady at 22.5%. The Ford Escape/Mercury Mariner fell a couple of points to 5.7%.
The Lexus 400h held fairly steady at 9.3%, but the Toyota Highlander grabbed 14.3%, a five and a half percent jump upwards. And so, the Toyota Prius lost its share to its sister the Highlander.
The Toyota Prius losing its majority market share is still a significant event. It shows just how much the hybrid choices have grown. In 2004, there were only three choices if you wanted a hybrid. Now there are eight, with several more on the way.
The total number of hybrids being sold has grown at a phenomenal rate. In January, 2004 4252 units were sold. Now in January 2006, 15868 units were sold. That's over 300% increase in hybrid sales in just two years. But the hybrid market is no longer being dominated by just one car. It's no longer a Prius (hybrid) world.
