Gaining Altitude: Perspectives on Productivity in the Cloud

Editor’s note: Continuing our Gaining Altitude series, we’ve invited guest blogger Michael Bungay Stanier, the author of Do More Great Work...

Editor’s note: Continuing our Gaining Altitude series, we’ve invited guest blogger Michael Bungay Stanier, the author of Do More Great Work: Stop the Busywork and Start the Work that Matters.

Do you ever feel that your work life consists mostly of meetings and email, while the all real, important work needs to be squeezed into the gaps? In an age of information overload, people often talk about the importance of multi-tasking. This can be an effective way to survive the constant onslaught of information, but you have to wonder: does multi-tasking take away from our ability to do great work? How can we actually come up with ideas and think them through if we don’t have dedicated time to focus? Perhaps we need to change the way we operate so we can we not just get things done, but instead do great work?

In Do More Great Work I suggest you can divide everything you do into three simple but powerful categories:




  • Bad Work: Often called bureaucracy - excess rules, excessive processes, pointless meetings. Sadly, it often comes standard as part of your job.
  • Good Work: Productive, efficient and focused, this is the bulk of what you do. It’s also at the heart of how your organization succeeds - which means that “good work” is essential. The challenge is there's almost always more Good Work to do than there is time in the day - it sometimes seems that your time is spent just trying not to get further behind.
  • Great Work: The work that makes a difference and that has meaning. It’s what you were hoping for when you signed up for the job. It’s both exciting and engaging - and a little scary and uncertain.

What you're looking for is a better work diet, one that has you making an impact and doing work with more meaning. What you want is more Great Work - and less of the other stuff.

Simple recipes for success


A few simple techniques and some good tools - like Google Apps - will help you make sure you're doing more great work.

1. Define your Great Work Project

Before kicking off 2011, take the time to think about the one or two Great Work projects you want to work on. Define where you you want to truly invest your time and effort, your hard work and brain power. Establish a goal that will stretch and challenge you. Set your Great Work Project for the year: how it starts, who else needs to be involved, what success looks like, when it will be completed. Use your Great Work Project as the foundation of a memorable, challenging and interesting year.

2. Keep what matters top of mind

Use Calendar and Gmail to prioritize your day. Begin the day by identifying your One Plus Two. First, determine one action that must happen to move your Great Work forward. Then add another two actions that, if you get to them, will be an added bonus. This gives you both focus and flexibility.

Add these three actions as an all-day event at the top of your Google Calendar. That way they’re front-and-center every time you look at your calendar, and serve to remind you to focus on what matters.

If you haven’t gotten to those important actions by mid-day, use labels in Gmail to label any incoming email related to your One Plus Two activities. Then, as the day unfolds and when information is coming at you from all directions, you’ll be able to identify the high priority emails that need your attention.

3. Good work takes collaboration

There are talented people on your team, in your business division and your company. Great Work is often the product of many people sharing ideas and working together. Google Apps makes this easy. Instead of creating a document and working alone, start a Google document and share it with members of your team. With real-time collaboration you can edit documents, spreadsheets and presentations simultaneously, or leave comments and suggestions in the margins.

We all know how hard it can be sometimes to find a time when everyone can meet in person. Rather than setting up a meeting or clogging up your co-workers inboxes with another email, try using Google Talk or video chat to quickly ask a question.

If you prioritize, set aside the time and collaborate with talented peers, instead of trying to do everything, you may just find that you do Great Work.

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